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Since early 2024, when MELP secured its first investment from Coinvest Capital and business angels, the platform’s user base has quadrupled from 16,000 to 68,000. In 2025, the company won a tender and signed agreement with LTG Group companies to serve more than 5,000 employees. An international contract was implemented with the Affidea Group across 15 European countries, giving more than 10,000 employees access to the platform, with app content available in 16 languages.
“The company is expanding not only geographically but also by successfully enhancing its functionalities and focusing on innovation through the use of artificial intelligence – from task automation to an interactive intranet for employees,” says MELP co-founder Robertas Šaltis. “The MELP e-shop service, which allows employees to independently select additional benefits, is also growing rapidly – we project €3 million in sales through our employee benefits marketplace in 2025.”
According to R. Šaltis, the previous investment enabled MELP to grow rapidly in the Baltic states and to test various European markets. He noted that the majority of the new funding will now be directed toward the UK market, where the platform’s creators see strong potential for increasing employee engagement through MELP, especially in the mid-size companies that have frontline workers.
“Some teams simply stick to their established strategic goals, while others are able to adapt and revise those goals as the environment changes. I believe the MELP team belongs to the latter group, and their ability to respond appropriately and in a timely manner is one of the key reasons behind the company’s impressive growth. The founders’ experience and the team’s competencies have allowed them to identify and capitalize on opportunities in surrounding markets, without expending resources on less familiar territories. They have also recognized the potential offered by AI, and today MELP is equipped with valuable experience and the right tools for the next leap. We wish them continued success,” said Viktorija Trimbel, Managing Director at Coinvest Capital.
Coinvest Capital’s share in this funding round amounts to €800,000.
Launched in 2022, the MELP employee well-being platform helps employers engage their workforce, increase involvement, and reduce turnover. Employees across various organizations can select personalized additional benefits through the platform, access internal company communication, participate in employee recognition programs, and take advantage of discounts from multiple providers. The MELP platform is already used by such companies as Ignitis group, Nortal, IKI Lietuva (Rewe group), Atea Baltic, Volvo Lithuania, City service, Vilnius City Municipality, and many other organizations.
The name MELP is an acronym of four business areas in English – Medical services, Employee benefits, Lifestyle & Longevity, and Protection – reflecting the planned scope of services offered to users. The platform is certified to the ISO 27001 standard for information security.
Since early 2024, when MELP secured its first investment from Coinvest Capital and business angels, the platform’s user base has quadrupled from 16,000 to 68,000. In 2025, the company won a tender and signed agreement with LTG Group companies to serve more than 5,000 employees. An international contract was implemented with the Affidea Group across 15 European countries, giving more than 10,000 employees access to the platform, with app content available in 16 languages.
“The company is expanding not only geographically but also by successfully enhancing its functionalities and focusing on innovation through the use of artificial intelligence – from task automation to an interactive intranet for employees,” says MELP co-founder Robertas Šaltis. “The MELP e-shop service, which allows employees to independently select additional benefits, is also growing rapidly – we project €3 million in sales through our employee benefits marketplace in 2025.”
According to R. Šaltis, the previous investment enabled MELP to grow rapidly in the Baltic states and to test various European markets. He noted that the majority of the new funding will now be directed toward the UK market, where the platform’s creators see strong potential for increasing employee engagement through MELP, especially in the mid-size companies that have frontline workers.
“Some teams simply stick to their established strategic goals, while others are able to adapt and revise those goals as the environment changes. I believe the MELP team belongs to the latter group, and their ability to respond appropriately and in a timely manner is one of the key reasons behind the company’s impressive growth. The founders’ experience and the team’s competencies have allowed them to identify and capitalize on opportunities in surrounding markets, without expending resources on less familiar territories. They have also recognized the potential offered by AI, and today MELP is equipped with valuable experience and the right tools for the next leap. We wish them continued success,” said Viktorija Trimbel, Managing Director at Coinvest Capital.
Coinvest Capital’s share in this funding round amounts to €800,000.
Launched in 2022, the MELP employee well-being platform helps employers engage their workforce, increase involvement, and reduce turnover. Employees across various organizations can select personalized additional benefits through the platform, access internal company communication, participate in employee recognition programs, and take advantage of discounts from multiple providers. The MELP platform is already used by such companies as Ignitis group, Nortal, IKI Lietuva (Rewe group), Atea Baltic, Volvo Lithuania, City service, Vilnius City Municipality, and many other organizations.
The name MELP is an acronym of four business areas in English – Medical services, Employee benefits, Lifestyle & Longevity, and Protection – reflecting the planned scope of services offered to users. The platform is certified to the ISO 27001 standard for information security.
